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How to Wear Linen 2024
Written by KATERYNA LAKOMOVA
As we update our wardrobe, nothing lifts the spirits quite like starting with a clean palette. This season, our BB Drop is focusing on colors like moko, lavender, and sage green, which have further fueled our passion. Our designers have spent lots of time perfecting these subtle and exciting shades. The verdict? These distinct hues feel modern, offering an attractive alternative to neutrals. They exude a timeless and fresh appeal—an idea that now feels especially inviting.
At the core is a luxurious blend of linen and viscose, washed to create the perfect relaxed effect—not too rumpled or crisp. Introduced in the BEIGE | BROWN Drop, this blend has continued through the seasons due to its versatility, structure, and weight. We love its slightly lived-in look and luxurious feel against the skin. Tailoring and shape are also crucial; we focused on the theme of timeless charm, featuring oversized fits and minimalist designs.
Our linen sets take inspiration from history but update nostalgic elements with smart, utility-inspired shapes that offer versatile styling options. Let's bask in the inspiration from our BB Community:
Fashion people with diverse tastes have been embracing our lavender sets this season, incorporating them into their casual ensembles.
You can find our sets in four different colors, but the most popular by far is moko.
If the shorts don't comply with the dress code, you can swap them out for full-length pants made of the same fabric.
Our sets can be easily combined with other pieces, just like how Denis pulled it off. The neutral moko perfectly complements black-and-white looks.
Sage green is all the rage for leisurely walks. Just look at Will here. He's rocking the set with sporty shoes, coordinating socks, and a shoulder bag—a laid-back yet stylish look.
And how about those evening beach strolls? Just throw on a cardigan or a light jacket and soak in the sunset!
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