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Fashion Winter Color Trends 2024
Written by KATERYNA LAKOMOVA
This season demonstrates that classic styles remain timeless. The emerging winter fashion colors reflect a move away from chasing bold statements. Instead, the 2025 winter fashion trending colors lean toward sophisticated shades ideal for the discerning dresser who still aims to stun with their winter color outfits.
We witness a comeback of neutrals, but these aren't just any neutrals; they're shades that complement almost everything in your wardrobe. Whether you sport a cashmere jumper, a wool coat, or a slip dress, the winter fashion color palette elevates each piece, making it feel like a true investment.
In this article, we've gathered a list of eight hues that could be strong contenders for the fashion color of the year. We've also included our top clothing picks for men and women in these shades.
Grey
Grey is a color that graces our winter landscapes, and it's not just the sky that reflects it. This winter, instead of the bluish greys we often see, we're greeted with a spectrum of greys infused with various undertones—everything from warm beiges to subtle purples. Warm greys create a more inviting atmosphere perfect for wearing on those dreary, overcast days. While a monochromatic grey outfit is trending, this versatile hue pairs beautifully with a wide range of colors. Fashion enthusiasts combine it with rich greens, camels, and reds.
If you lean towards darker shades like anthracite or graphite, check out the Belted Double Jacket from House of Dagmar. For those who prefer lighter tones, the Relaxed Roundneck Pullover from FTC could be a great example.
Brown
Chocolate brown has emerged as the go-to neutral for 2024 and 2025, providing a warm and grounded alternative to black and grey. Its incredible versatility allows it to pair with other colors of winter, like burgundy, deep green, and ochre yellow. It's no surprise that this shade is taking over both the market and social media. The richer the hue, the more upscale it appears. The key to achieving a captivating all-brown outfit is to mix contrasting textures; however, you can't go wrong with any combination you choose.
Brown shines brightly when it comes to footwear. Just take a look at the Ripple-sole leather boots MAGNIFICO M120 ALTO from Fracap, for instance. Classy knitwear in brown is also a fantastic choice - the Turtleneck alpaca-blend pullover MARRIE from Tiger of Sweden certainly proves this point.
Camel
Camel is a tone that stimulates the senses while invoking feelings of security and relaxation. This rich yet calming shade stands out in color scheme, reminiscent of fall leaves and warm sunshine. The camel was featured in various styles on the fall/winter 2025 runways, from chic dresses and two-piece outfits to cozy shearling jackets, often paired with complementary browns and reds.
Erika Cavallini highlights this trendy color with the Highneck wool sweater, while Duno introduces a stylish twist on outerwear with the Padded parka PLANET.
Black
Is black ever out of style? Regardless, full black outfits—often tailored and occasionally draped—continue to dominate the runways.
While black tailoring may seem obvious and a bit dull, why not embrace a bolder interpretation of this classic color? For instance, the Straight-fit leather trousers from House of Dagmar offer an edgy twist that pairs beautifully with knitwear and wool outerwear. Meanwhile, Moose Knuckles demonstrates how to elevate black to a versatile staple for men's closets with their Hybrid bomber jacket MAPLE, which cleverly combines the elements of a sweater and a puffer, making it even more adaptable thanks to its black hue.
Navy
Fashion analysts have noted a significant rise in searches for navy blue this season, surpassing black. It's easy to see why, given the multitude of navy looks we've encountered recently. While navy pairs perfectly with denim, it doesn't have to be all about blue. We love the idea of combining navy with grey or black jeans for a fresh, updated take. And don't fall for the outdated fashion "rule" that says black and navy can't coexist; in fact, this pairing can create one of the most sophisticated looks.
Navy is a popular choice in men's winter clothing palette, as evident in A.P.C.'s latest collection. A great example is their Corduroy Chino Trousers CONSTANTIN. But the navy is also gaining traction in women's fashion. Take the V-neck cashmere jumper ERNA from Lisa Yang, which demonstrates how easily navy can replace black as a go-to color.
White
Forget the old-fashioned rules that say white is off-limits in winter—it's actually a timeless choice. This season, many designers are showcasing crisp whites and creamy hues on the runway. Traditionally associated with bridal wear and Easter, shades of white and icy silver provide a fresh, high-contrast alternative to the usual winter palettes. There's an undeniable elegance to a white top, whether it's a casual tee or a sophisticated blouse.
The Mercerized relaxed-fit t-shirt LOGRA from Tiger of Sweden is a must-have in your wardrobe, whether it's January or June. Yet, if you're looking for something more festive, consider the Sculpted tube top from House of Dagmar.
Pastel
Pastel colors are created by mixing white with base hues. For instance, lavender is the pastel version of purple, while peach is the lighter take on orange. Similarly, powder blue acts as the pastel of blue, and blush pink softens the boldness of fuchsia pink. As winter draws near, classic creams make their return, yet they can sometimes come off as too chilly. In contrast, warmer pastel shades offer a sense of grace.
Consider the pastel beige found in the Cashmere cardigan coat FABRIZIA by Lisa Yang or the sophisticated Cable-knit roundneck pullover FERNANDO from Les Deux. However, creamy tones aren't the sole pastel choice for this season. Rich powder pink, like the Highneck cable-knit pullover from FTC, and an oxygen blue showcased in the Down puffer jacket AGATE by Moose Knuckles are key pieces according to the winter color trends for 2024/25.
Shades of Olive
As we officially embrace winter, olive clothes appear everywhere we turn. One of the easiest ways to incorporate this versatile color into your wardrobe is through outerwear, knitwear, or various types of bottoms. These universally flattering shades complement an impressive range of colors. Beige, blue, pink, or even red—its soft tone keeps it from feeling too festive. It also works well with camel, brown, burgundy, and grey. For a casual look, team it with jeans, or elevate your evening outfits with olive separates like blazers for a colorful ensemble that still feels rich.
Take Lisa Yang's Crewneck cashmere sweater RENSKE as a prime example of an understated chic top option. Meanwhile, A.P.C.'s Loose-fit cargo trousers CHUCK showcase a lively khaki-like hue that adds a fresh twist to your attire.
